At the heart of Mortal Follies is its enigmatic founder, Alaric Davenwood, a storyteller at heart who believes that every life is an adventure waiting to be told. Inspired by old-world charm and the timeless allure of fables, Alaric created Mortal Follies to celebrate the beauty and complexity of human tales. The brand thrives on a playful yet profound mission: to transform everyday moments into legendary stories through customizable, collectible cards that inspire curiosity and connection. Mortal Follies is driven by a love for adventure, creativity, and the belief that everyone’s journey deserves to be celebrated. With its enchanting blend of art, whimsy, and nostalgia, the brand seeks to spark joy and rekindle a sense of wonder in all who engage with it. Alaric’s vision is to weave a community of explorers and dreamers, united by the magic of storytelling and the adventures that make life extraordinary.